20 years after they were made, the Batman serials were gaining in popularity again. This prompted ABC and FOX to acquire the TV rights to the Batman comic strip and produce a Saturday morning series.
The idea started off as a more dramatic interpretation, similar to the serials but modernized. However the producers had never read a comic book before and concluded the only way to do the show was as a campy, pop-art comedy series. The result was a villain driven action-comedy that was more cartoonish than most animated tv shows of the day.
The show would only run for 3 seasons but would become incredibly influential. So much so that most people thought of Batmans as a comedic superhero who went on lighthearted adventures and wasn’t to be taken seriously. The flip side was Batman had become more popular than he ever had before and comics sales went through the roof. DC even incorporated a lot of the shows influences into the comics.
It would take another 30 years for the public to take Batman as the serious dark vigilante he once was. Most people hated the Batman series after it came and went. Blaming it for dumbing down the character. That’s what most likely led to his renaissance in the 80s that would lead to another feature film series. Most people today I think look back on it fondly as a crazy experiment in Batman’s legacy because there’s so much Dark Knight to counter the Go-Go dancing Batman. I think of it as campy fun but I too am grateful I can shut it off and watch The Dark Knight.